Privacy Policy

THE 40 PLUS PERFORMANCE BLUEPRINT

Our Privacy Policy was last updated on 28th August 2026.

Bruce Cave (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use and protect your personal information when you visit this website or purchase The 40 Plus Performance Blueprint (“the Programme”).

By using this website or purchasing the Programme, you agree to the practices described in this Privacy Policy.

What personal information we collect

When you purchase the Programme, we collect:

• Your name

• Your email address

If you make a purchase, you will also be asked to provide payment information. This is collected and processed directly by our third-party payment provider. We do not collect or store your full card details ourselves.

Information collected automatically

Like most websites, this site may automatically collect some technical information when you visit, including your browser type, device type, approximate location (derived from IP address), and how you interact with the site. This information is used to help us understand how the website is used and to improve it. Please see our Cookies Policy for more detail on the specific technologies used.

How we use your information

We use your personal information to:

• Deliver your purchase and provide access to the Programme

• Send you access details, receipts and important updates about your purchase

• Respond to questions or support requests

• Improve this website and the Programme

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.

Where your data is processed

We may collect and use users personal information for the following purposes:

  • To improve customer service

The information you provide helps us respond to your customer service requests and support needs more efficiently.

  • To personalise user experience

We may use information in the aggregate to understand how our users as a group use the services and resources provided on our site.

  • To send periodic emails

Your information is processed and stored using Systeme.io, the platform used to build and host this website, and by our third-party payment provider. As we sell to customers in the UK, the European Union, the United States and elsewhere, your data may be transferred to and processed in countries other than your own. Where this happens, we take reasonable steps to ensure your information continues to be protected to a standard consistent with this Privacy Policy.

How long we keep your data

We retain your personal information for as long as necessary to provide you with the Programme, respond to any queries, and meet our legal, accounting and tax obligations.

Your rights

Depending on where you live, you may have rights including the ability to:

• Access the personal information we hold about you

• Request that we correct inaccurate information

• Request that we delete your information, subject to our legal obligations

• Object to or restrict certain uses of your information

• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details below.

Third party websites

Users may find advertising or other content on our site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites that have a link to our site, is subject to that website's own terms and policies.

UK and EU users

If you are based in the UK or the European Union, this Privacy Policy is intended to comply with the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU GDPR. You have the right to lodge a complaint with your national data protection authority if you believe your data has been mishandled.

US users

If you are based in the United States, certain state privacy laws may give you additional rights regarding your personal information, including the right to know what information is collected and to request its deletion. To exercise these rights, please contact us using the details below.

Children's privacy

This website and the Programme are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under this age. If you believe a child has provided us with personal information, please contact us so we can remove it.

How we protect your information

We take reasonable technical and organisational steps to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page along with an updated “Last updated” date. Continued use of this website after changes are posted constitutes acceptance of the revised policy.

Contact us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us at info@40plusperformanceblueprint.com

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