Terms and Conditions

THE 40 PLUS PERFORMANCE BLUEPRINT

Our Terms and Conditions were last updated on 28th August 2026.

About these terms

These Terms and Conditions apply to the purchase and use of the 40 Plus Performance Blueprint website, fitness web app, programmes, videos and digital materials.

By purchasing a programme, creating an account or using the web app, you agree to these terms.

About us

The 40 Plus Performance Blueprint is owned and operated by: Bruce Cave

Legal status: The 40+ Performance Blueprint is owned by Bruce Cave Performance Ltd
Trading as: The 40 Plus Performance Blueprint
Business address: 73 Cornhill, London, EC3V 3QQ
Email: info@40plusperformanceblueprint.com

In these terms, “we”, “us” and “our” refer to Bruce Cave trading as the 40 Plus Performance Blueprint.

The programme

The 40 Plus Performance Blueprint provides online fitness and performance programmes through a web app operated using Systeme.io.

The programme may include:

  • exercise and training videos;

  • fitness plans;

  • written guidance;

  • downloadable materials;

  • progress-based programme content; and

  • general fitness and wellbeing information.

The content included, price and length of access will be shown on the relevant sales or checkout page.

Eligibility

You must be at least 18 years old to purchase or use the programme.

The programme is primarily designed for adults aged 40 and over, although age alone does not determine whether it is suitable for an individual.

You are responsible for deciding whether you are able to participate safely. Please read the separate Legal Notice and Fitness Disclaimer before beginning the programme.

Accounts

You may need to create an account to access the programme.

You agree to:

  • provide accurate information;

  • keep your login details secure;

  • not allow anyone else to use your account;

  • notify us if you suspect unauthorised access; and

  • use your account only for personal purposes.

Accounts and programme access must not be shared.

We may suspend or terminate an account where we reasonably believe it has been shared, misused or used in breach of these terms.

Orders and Payments

The price and payment arrangements will be displayed before you complete your purchase.

Your purchase may involve:

  • a one-off payment;

  • an instalment plan; or

  • a recurring subscription.

The applicable arrangement will be clearly stated at checkout.

An order is accepted once payment has been successfully processed and programme access or an order confirmation has been provided.

Payments are processed using the payment facilities connected to Systeme.io. We do not directly store your full payment card details.

Digital Access

Programme access is provided online through Systeme.io.

You are responsible for having:

  • a suitable device;

  • an up-to-date web browser;

  • a reliable internet connection; and

  • valid account login details.

Your access period will be the period described on the relevant sales or checkout page.

Where “lifetime access” is offered, this means access for as long as the relevant programme continues to be operated and made available by us. It does not mean the lifetime of the purchaser.

Immediate access and cancellation rights

The programme contains digital content which may be made available immediately after purchase.

Where required, you may be asked during checkout to:

  • request immediate access to the digital content; and

  • acknowledge that your statutory right to cancel may be lost once access begins.

You will only lose a statutory cancellation right where the legal requirements have been followed.

UK rules require specific information and consent where digital content is supplied during the usual cancellation period.

Refunds

Nothing in these terms affects your statutory consumer rights.

Where digital content is faulty, not as described or not of satisfactory quality, you may have legal rights to a repair, replacement, price reduction or refund.

Any additional refund guarantee offered by us will be explained separately on the relevant sales page.

Unless required by law or covered by a stated guarantee, refunds will not normally be provided because:

  • you changed your mind after immediate digital access began;

  • you did not use the programme;

  • you did not have enough time to complete it;

  • you failed to follow the programme; or

  • you did not achieve a particular result.

Refund or cancellation requests should be sent to:

refunds@40plusperformanceblueprint.com

Please include your name, purchase email address and order details.

Subscriptions and recurring payments

Where your purchase is a subscription, the price and billing frequency will be shown before you purchase.

You may cancel future recurring payments by following the cancellation instructions provided with your purchase or by contacting us.

Cancelling a subscription stops future renewals. It does not automatically provide a refund for a payment already taken, unless you are legally entitled to one.

Personal Use Only

Your purchase provides a limited right to access and use the programme for your own personal and non-commercial fitness purposes.

You must not:

  • share your account;

  • copy or distribute programme content;

  • publish videos or materials online;

  • resell the programme;

  • use the content to train clients;

  • record or reproduce programme videos;

  • remove copyright notices; or

  • use the content to create another product or service.

Intellectual property

Unless stated otherwise, all programme content belongs to Bruce Cave Performance Ltd trading as 40+ Performance Blueprint.

This includes:

  • videos;

  • training plans;

  • written materials;

  • graphics;

  • branding;

  • downloads; and

  • the structure and presentation of the programme.

Purchasing access does not transfer ownership of the content to you.

Accessible use

You must not use the website or web app:

  • unlawfully;

  • fraudulently;

  • to interfere with its operation;

  • to introduce malware or harmful code;

  • to attempt unauthorised access;

  • to collect data about other users; or

  • in a way that damages the platform or its services.

Programme changes

We may make reasonable changes to the programme, including:

  • correcting errors;

  • updating information;

  • replacing exercises or videos;

  • improving the programme structure;

  • making technical changes; or

  • removing content that is no longer suitable or available.

Any replacement content will be reasonably comparable where possible.

Availability

We aim to keep the website and web app available, but continuous and uninterrupted access cannot be guaranteed.

Access may occasionally be affected by:

  • maintenance;

  • technical faults;

  • internet outages;

  • Systeme.io service interruptions;

  • security work;

  • updates; or

  • circumstances outside our reasonable control.

We will take reasonable steps to restore access where the issue is within our control.

Termination of access

We may suspend or terminate access if you:

  • fail to make a required payment;

  • share your account or content;

  • seriously or repeatedly breach these terms;

  • use the platform unlawfully; or

  • attempt to compromise its security.

Where reasonable, we will give you an opportunity to correct the issue first.

Our responsibility

We do not exclude or restrict liability where doing so would be unlawful.

This includes liability for:

  • death or personal injury caused by our negligence;

  • fraud or fraudulent misrepresentation; or

  • consumer rights that cannot legally be excluded.

We are not responsible for losses caused by:

  • misuse of the programme;

  • failure to follow instructions;

  • account sharing;

  • unsuitable devices or internet connections;

  • third-party service interruptions; or

  • circumstances outside our reasonable control.

The programme is supplied for personal use. We are not responsible for business losses, lost profits or commercial interruption.

UK consumer terms must be fair and transparent, and liability for death or personal injury caused by negligence cannot be excluded.

Changes to these terms

We may update these terms where reasonably necessary to reflect changes to:

  • the programme;

  • our services;

  • Systeme.io;

  • security requirements; or

  • applicable law.

The latest version will be published on this page with an updated date.

Governing law

These terms are governed by the laws of England and Wales.

Customers living elsewhere in the United Kingdom retain any mandatory consumer protections available under the law where they live.

Contact

Questions about these terms should be sent to:

Bruce Cave Performance Ltd
Email: info@40plusperformanceblueprint.com
Business address: 73 Cornhill, London, EC3V 3QQ

Created with systeme.io