Know every move.
14 full-body gym exercise videos, demonstrated individually. Walk into your session knowing exactly what to do.
STRONGER FOR THE LIFE YOU LOVE
Your weekly structured gym programme.
Getting fit after 40 has never been easier.
Build strength, mobility and confidence —
without living in the gym.
$39.00 once. Lifetime access. No subscriptions.

Designed around your life
Three strength. One cardio.
Your time. Your pace.
Lifetime access. Zero hidden costs.
FITNESS THAT FITS YOUR LIFE
Created for men and women aged forty and over who want strength, mobility and confidence without living in the gym. A professionally produced digital programme combining three strength sessions and one cardiovascular session each week.
Most fitness programmes are designed by people in their twenties for people in their twenties.
Life changes. By the time we reach our forties, fifties, sixties and beyond, our priorities are different. We want to remain strong enough to enjoy our families, pursue our hobbies, travel, play sport and stay healthy without spending hours every day in the gym.
That is exactly why 40 Plus Performance Blueprint was created. A practical, sustainable fitness programme built around real life.
Whether your goal is to:
The same programme. Only the volume changes.
A busy week doesn't have to be a wasted week.
A simple, structured and sustainable approach.
A clear, repeatable weekly model for a sport-ready body.
INSIDE YOUR MEMBERS' AREA
On your phone at the gym. On your tablet at home. Your complete training programme, always within reach.
14 full-body gym exercise videos, demonstrated individually. Walk into your session knowing exactly what to do.
Cardio session videos for the bike, cross trainer and incline treadmill. One cardiovascular session to complement your strength work.
Your digital training tracker keeps a record of every workout and weight. Build consistency, one session at a time.
Explore the blog and knowledge hub, and join the conversation in the members' chat. All included in your lifetime access.
Works on phone, tablet, laptop and desktop. Your login details arrive by email as soon as you've paid.
A MORE SUSTAINABLE APPROACH
What makes this programme different? It is designed around the reality of life after 40.
Designed specifically for people over 40. Created by someone still competing internationally — with decades of first-hand experience.
EXPERIENCE YOU CAN RELATE TONo complicated equipment. No unrealistic training schedules. Just a standard gym and a clear structure built around consistency rather than perfection.
REAL LIFE. REALISTIC TRAINING.One payment only. No monthly subscriptions, no hidden costs. $39.00 gives you lifetime access to your programme and members' area.
Get the trainingMEET BRUCE CAVE
Fitness isn't just something Bruce talks about. It's something he lives every day.
More about BruceFour structured training sessions every week. The same approach he shares in this programme.
Racing for the GB Masters Alpine Ski Team in Slalom, Giant Slalom and Super-G Masters FIS World Cup competitions across Europe.
Balancing business, family life and training while remaining fit, strong and competitive.
This programme has not been created from theory. It has been developed through decades of experience, continuous learning and thousands of hours of training.
Train with Bruce · $39 onceTHE 40 PLUS PHILOSOPHY
life.Most people fail because they believe they have to train every day. They don't. The secret is consistency.
Fitness should improve your life —
not take it over.
LET'S MAKE IT SIMPLE
Everything you need to know before you start.
Full FAQsYes. This is a gym-based programme built around resistance machines, free weights and cardiovascular equipment, so you will need access to a commercial gym or fitness centre. Almost any standard gym will have everything you need. There is no specialist kit involved.
Four sessions a week. Three full-body resistance sessions and one cardiovascular session. You choose the length that fits your week: 30 minutes for two sets, 45 minutes for three, or 60 minutes for four. The programme is identical, only the volume changes, so a busy week does not mean a wasted week.
Yes, and it is one of the most common reasons people join. Every one of the 14 exercises is demonstrated on video so you know exactly what to do before you walk in. Start with a weight that feels comfortable, build slowly, and let the structure do the work. You are not competing with anybody in the room.
No. The programme was written for people in their 40s, 50s, 60s, 70s and beyond, and Bruce follows it himself at 62 while racing internationally. You choose your own weights and your own session length. The structure stays the same at every age, the loading is yours to set.
That is the point of it. The programme builds general strength, mobility and cardiovascular fitness, which is the foundation under every sport. Members use it for skiing, golf, tennis, padel, cycling, hiking and running. One programme, every sport.
Lifetime access to the members' area, which includes 14 full-body gym exercise videos demonstrated individually, cardio session videos for the bike, cross trainer and incline treadmill, a digital training tracker to record every workout and weight, the blog and knowledge hub, and the members' chat.
No. One payment, lifetime access, no monthly fees and no hidden costs. You pay once and the programme is yours.
Everything is online and works on a phone, tablet, laptop or desktop. Most members follow the videos on their phone at the gym. You will receive your login details by email as soon as you have paid.
Please speak to your doctor or physiotherapist before you start. This is a general fitness programme, not rehabilitation, and it is not a substitute for individual medical advice. If you have an injury, a diagnosed condition, take medication that affects exercise, or have been inactive for a long period, get cleared first. Full detail is in the Legal Notice and Fitness Disclaimer.
Most people notice they feel stronger and move more easily within four to six weeks, provided they train consistently. Visible change takes longer and depends on your starting point, your effort, your sleep and your diet. Nobody can promise you a figure. What the programme gives you is a structure that works if you turn up.
SUCCESS STARTS TODAY
Train four days. Enjoy seven.
Make your next chapter your strongest yet.
40 PLUS PERFORMANCE BLUEPRINT
$39.00
One-off payment. Lifetime access.
Online access · Phone, tablet or desktop
The 40 Plus Performance Blueprint is designed for general fitness and wellbeing purposes only. The content, exercises and guidance provided are not a substitute for professional medical advice, diagnosis or treatment. Before beginning this or any new exercise programme, you should consult your doctor or a qualified healthcare professional — particularly if you have any existing medical conditions, injuries or health concerns.
Results will vary between individuals. Bruce Cave and The 40 Plus Performance Blueprint accepts no liability for any injury, loss or damage caused directly or indirectly through participation in this programme. By purchasing and using this programme you confirm that you are doing so entirely at your own risk and that you take full responsibility for your own health and safety throughout.
Listen to your body. If something doesn't feel right, stop.